Verbally recognised as the standout marketing team in the Bengal Pro T20 League, we’ve been the marketing partners for Murshidabad Kings & Murshidabad Queens for the past two seasons.

With the franchise being one of the most consistent performers on the field, our focus was simple: to build a brand that reflects that dominance off it.

We moved away from generic team communication and built something with intent. From bold, personality-led photoshoots to carving out a distinct visual identity (something very few teams in the league truly had), everything was designed to make Murshidabad stand out. The players weren’t just cricketers in our communication, they were positioned like stars, like names you remember.

In Season 2, we took it a step further by building the identity around a ‘star’ –  a direct reflection of the men’s team lifting the trophy in Season 1. It became a strong, simple visual cue that carried across content, merchandise, and on-ground presence.

Our scope of work include:

• Branding & Visual Identity
• Social Media Management
• Productions (Photography & Videography)
• OOH & Event Branding
• Marketing Strategy & Collaterals
• Merchandising
• Live Match Coverage

The idea was never just to “manage” a team’s marketing, it was to build a presence that feels bigger than the league itself.