Apr 20, 2026

Matchday Powers Whackk Partnership with Bengal Cricketers Abhishek Das and Shreyan Chakraborty

Matchday Ventures LLP, one of India’s fastest-growing sports marketing agencies, recently facilitated a high-impact brand collaboration between Bengal cricketers Abhishek Das and Shreyan Chakraborty and sports goods manufacturer Whackk. The partnership was strategically designed to showcase Whackk’s premium range of cricket kit bags, aligning performance, durability, and modern design with the evolving needs of today’s athletes.

As part of this integrated sports marketing campaign, Matchday led end-to-end content creation, including a stylized photoshoot and high-quality video production optimized for digital platforms. By positioning Abhishek and Shreyan as athlete influencers and lifestyle ambassadors, the campaign effectively tapped into cricket fans, youth audiences, and the growing sports commerce ecosystem.

The campaign delivered strong digital engagement, capturing the attention of cricket enthusiasts and aspiring players while strengthening Whackk’s brand visibility and recall. Leveraging influencer marketing, branded content, and social media strategy, Matchday once again showcased its expertise in executing result-driven sports campaigns. The campaign garnered a combined viewership of 1M+ on Instagram, highlighting its powerful reach and impact in the digital sports marketing space.

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