Matchday Powers Social Media for India’s Biggest Franchise Esports League – ISGL 2026
Matchday Sports and Entertainment, one of India’s fastest-growing sports marketing agencies, successfully bagged and executed the complete social media mandate for the Indian Super Gaming League (ISGL) 2026 — a landmark property positioned as India’s first-ever franchise-based esports league. Designed to revolutionize the gaming ecosystem, ISGL introduced a structured, city-based competitive format featuring eight teams backed by major football clubs such as Mumbai City FC, FC Goa, Chennaiyin FC, and Kerala Blasters, among others.
Blending esports with mainstream entertainment, the league brought together top gaming creators and celebrities including Anubhav Singh Bassi, Tanmay Bhatt, Ritviz, EPR, Karma, and leading gaming influencers, making it one of the biggest gaming spectacles ever hosted in India.
Matchday played a pivotal role in shaping the league’s digital presence and fan engagement. From producing high-impact social media content and driving registrations and ticket sales to crafting the league’s digital branding and visual identity, the agency delivered a 360-degree marketing execution. Additionally, Matchday led venue branding and on-ground content production, ensuring seamless storytelling across both digital and physical touchpoints.
Through strategic sports marketing and esports-focused storytelling, Matchday not only amplified ISGL’s reach but also helped establish it as a pioneering force in India’s rapidly growing gaming and entertainment ecosystem.
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