Recently, Tanmay Bhat shared his thoughts on how to grow an Instagram page from scratch. His approach is simple, practical, and works in today’s content world.
Here’s a clear breakdown you can follow:

Stay Consistent
● Post regularly (at least 4–5 times a week)
● Use Stories daily
● Reply to comments and DMs
Consistency builds trust and audience.
Final Tip
Keep it simple. Focus on value. Don’t try to go viral every day. Grow slowly, but grow strong.

Pick a Clear Niche (Very Important)
● Don’t post everything. Choose one topic.
● Example: fitness for beginners, cricket analysis, meme page for college life.
● A specific niche = loyal audience.
● Instagram pushes pages that are focused.
●

Win in the First 3 Seconds
● People scroll fast. You must stop them.
● Start your Reel with:
○ A bold line
○ A question
○ A surprising visual
Example: “Why 90% people fail on Instagram?”
If they don’t stop, your content is wasted.

Create an “Oven Moment”
● Give people a reason to watch till the end.
● Build curiosity. Then deliver a payoff.
Example flow:
● Start: “Wait till the end for the real trick…”
● End: Give the best tip
This increases watch time, which boosts reach.

Strong Profile Branding
● Your profile should look active and clear.
● Use:
○ Bright, clear profile photo
○ Bio that explains what you do
Example bio: “Helping you grow on Instagram | Daily tips”
People should understand your page in 2 seconds.

Make Shareable Content
● Growth comes from shares, not just likes.
● Create content that is:
○ Relatable
○ Useful
○ Funny
If people send your post to friends, your reach explodes.